Mitch McLachlan

Director, Tracking Technologies

Mitch is a Director in the Tracking Technologies and Trailblazers offerings at Beckway. He has worked in a variety of industries including luxury goods, biotech and CPG, and in companies ranging from startups to Fortune 100.

Mitch joins us from Shinola Detroit where he was the Director of Consumer Insights and Data Analytics. He built out Shinola’s digital marketing, CRM and analytics teams and practices. He also served on the Detroit CDO Inner Circle Governing Body. He previously worked at Walgreens and as a technology and marketing consultant for biotech and CPG companies.

Mitch earned his Bachelor of Arts in Film Production from the University of Michigan.

Email: mmclachlan@beckwaygroup.com

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