The Three Things Sales & Marketing Need to “Get Right” in a PMO or Rollup Situation

When combining businesses, executives are constantly looking for a way to maximize value and carve out a space from competitors. After sales teams are combined, accounts reassigned and brands are changed, the PMO team turns back to ‘harder’ topics like manufacturing, logistics, HR and finance. Understandably these functions are important, but sales and marketing shouldn’t be overlooked.

If any growth is projected... and you likely have “sand-bagged” some... there’s work to do before these benefits roll in.

That’s why BeckWay works with our clients on integration/rollup transitions using a threefold approach. Our sales and marketing strategies maximize the value of the business—from Day 1. Click here to see how we do it.

While they’re sometimes overlooked in the more mechanical phases of an integration, sales and marketing functions are important to prioritize throughout the process. Not only can they yield immediate synergies and savings, they also provide the base for future growth.


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